Nicole is an industry leading marketing strategist specializing in growing dental practices and groups with custom, evidence-based marketing programs. Nicole has an extensive background in advertising, with a career in the ad agency space, she managed marketing strategy for brands like Bank of America, 7-Eleven and H-E-B. In 2012, she transitioned to dentistry and became Marketing Director for DFW Family Dentistry. In 2014, the seven locations sold and Nicole launched Breakaway Marketing, an extension of Breakaway Practice support services and DSO. As Marketing Director of Breakaway, Nicole oversaw the branding and marketing of all entities of Breakaway and directed the marketing services of over 300 dental practices nationwide. In 2018, Nicole began consulting privately for practices to share her insights and support her clients with exclusive marketing services. After two years of consulting, Nicole decided it was time to create a marketing agency that could genuinely meet the needs of dentists across the country and pioneer a new standard of dental marketing. A true partner in growth, Transcendental, LLC was founded.