SUPERCHARGE YOUR DENTAL PRACTICE
Christine Haas is the CEO of Haas Media and Founder of The AI Newsroom. Each year, she helps hundreds of business leaders clarify their brand message, conducts media/crisis training for corporate executives, and secures media placement to build credibility in their industry to drive revenue.
Christine and her team are on the cutting edge of artificial intelligence implementation and consult brands and companies on ways to streamline their workflow and reduce their costs by implementing A.I tools into their marketing and processes. She’s been featured by Barron’s, Nasdaq, & Yahoo Finance as an emerging A.I consultant.
She also secured and managed all international media coverage concerning the safe extraction of the Afghan Girls’ Soccer team in 2021 and their subsequent asylum in Portugal.
Christine previously spent 15 years in broadcast journalism, winning over 17 industry awards like the prestigious Edward R. Murrow and Emmy awards honoring both her script writing and on-camera anchoring, adding to her more than two dozen Associated Press awards.
Christine has anchored newscasts in some of the country’s top TV news markets. In one of her proudest professional achievements, Christine’s investigation on the small business administration’s misuse of Homeland Security funding was introduced as evidence into Congressional testimony.
She is a graduate of Illinois State University and was honored at that University’s Young Alumni of the Year. She lives in Austin, Texas and is proud to call herself a ‘goalkeeper mom’ to her son, Peter, who plays collegiate soccer in Vancouver.
In today’s saturated market, standing out isn’t enough—you need to establish authority. “The Authority Advantage” is a deep dive into the strategies top brands and leaders use to amplify their presence and build trust through PR and media. This session equips entrepreneurs, founders, and executives with the tools to position themselves as industry authorities by mastering the art of storytelling, media engagement, and brand consistency.
Key Topics Covered:
1.Crafting Your Unique Brand Narrative Discover how to identify and refine the story only you can tell. Learn to articulate your brand’s unique value in a way that resonates deeply with your audience and aligns with their needs and aspirations.
2.Mastering Media Outreach Develop a media strategy that lands impactful press. From writing pitches that get noticed to building relationships with journalists, learn the essentials of attracting media coverage that reinforces your authority.
3.Building Consistency Across Platforms Understand the importance of a unified brand message and learn practical techniques for ensuring your story remains consistent across social media, press releases, and speaking engagements.
4. Leveraging Thought Leadership to Establish Credibility Explore methods for creating high-value content that showcases your expertise, whether through opinion pieces, guest articles, or podcast appearances. This session emphasizes credibility-building techniques that resonate with both media and your audience.
5.Maximizing Publicity for Long-Term Brand Growth Discover how to use media coverage as a springboard for ongoing brand exposure. This section covers strategies for repurposing press mentions, using testimonials effectively, and nurturing a brand reputation that continues to attract opportunities.
