Adrian Lefler has 15+ years of experience helping dental practices grow through smarter marketing, clearer messaging, and patient-focused strategy. As CEO of My Social Practice, he works with dental teams across the U.S. and Canada to attract, engage, and convert today’s digitally driven patients.
Known for engaging, approachable, and highly actionable training, Adrian turns complex marketing into practical steps teams can implement immediately. He also hosts the BYTE SIZED Podcast, sharing concise marketing insights with industry leaders, and serves on the board of Annie AI, supporting technology that improves patient communication and practice efficiency.
By the end of this presentation, participants will be able to:
Explain how AI-powered search engines process patient queries by breaking them into sub-queries, retrieving information from multiple sources, and synthesizing responses tailored to search intent.
Compare traditional search engine optimization with AI-driven search models and identify how these differences change the way dental website content should be written and structured.
Identify the primary online sources that large language models use when answering dental-related search queries, including websites, Google Business Profiles, social media, reviews, and third-party platforms.
Apply best practices for structuring website content, including service pages and educational content, so it is more easily interpreted and used by AI search systems.
Implement foundational tracking methods to monitor where AI platforms are sourcing information about their practice and to identify new opportunities for improving visibility and recommendations over time.