Evan Lazarus

SUPERCHARGE YOUR DENTAL PRACTICE

Evan Lazarus

Evan Lazarus did not become a marketer the way most do… He went to Wall St., started trading stocks and options, built a hedge fund, grew it to over $300M, and then one day decided to walk away from it all. Along his journey, he has also invested in several successful digitally charged businesses (as well as a few flops). In 2017, Evan launched Simple Impact Media as a boutique marketing and consulting firm specializing in local search, web design, digital advertising & practice growth. His diverse background has helped him shape the multi-pronged approach that Simple Impact provides for dental practice owners around the country.

Evan is now widely considered a “go-to” source of knowledge in practice growth and was recently named one of the twenty-five people in Philadelphia shaping hyperlocal marketing. Evan currently resides in South Jersey with his wife Angela, 14-year-old son Alex, and his identical twin 9-year-old girls Sydney & Serena.

When he’s not talking to Doctors, you can find him on the tennis court, coaching kid’s basketball, or tailgating on Sundays for his beloved Philadelphia Eagles.

Diagnose Your Practice Before You Attempt to Grow It “

One of the major mistakes by practice owners is assuming that their business is ready for marketing and growth. In this course lecture, I will share the common mistakes we often see that lead to growth failure and how to prevent it. We will walk through some of the standard metrics and questions that every business owner must know, including your patient lifetime value, new patient reappointment rates, and your overall net growth (looking at your front door vs. back door) to help you build the proper plan for practice growth.
 
Learning Objectives:
  1. What key performance indicators you should be very familiar with and why.
  2. Learn how to interpret those KPIs to diagnose where the business is efficient and/or inefficient.
  3. Look at real-time dental practice metrics to evaluate the differences between an office with a growth trajectory vs. an office with no growth.