Fred Joyal co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which in aggregate generated over $1 billion in revenue while he was CEO. He is currently the CEO of TruBlu Social Smiles. He has previously written two bestselling books on marketing for the dental industry, Everything is Marketing and Becoming Remarkable. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is a Wall Street Journal and Amazon bestseller. His humble brags are he once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer.