Fred Joyal

SUPERCHARGE YOUR DENTAL PRACTICE

Fred Joyal

Fred Joyal co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which in aggregate generated over $1 billion in revenue while he was CEO. He is currently the CEO of TruBlu Social Smiles. He has previously written two bestselling books on marketing for the dental industry, Everything is Marketing and Becoming Remarkable. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is a Wall Street Journal and Amazon bestseller. His humble brags are he once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer.

The Rules of Engagement – Why You Are Winning the Occasional Marketing Battle, but Losing the War

Fred Joyal is ready to share the secrets of winning the war in dental marketing. From the importance of tactical synergy and full-funnel strategy to how and why prospects become patients, Fred will deliver expertise on how to develop a multi-front marketing program that teaches you how to leave nothing on the battlefield.

Synergistic Marketing

  1. Fire at all cylinders
  2. Market like a military operation- multi-front campaign


Patient spend mindset

  1. Purchase path
  2. Buying psychology
  3. Effective communication of your unique value prop and identity
  4. Loyalty