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Matthew Petchel

SUPERCHARGE YOUR DENTAL PRACTICE

Matthew Petchel

Matthew Petchel is an industry marketing guru and product launch specialist with 20+ years in the dental industry. Matthew has extensive experience creating, developing and implementing innovative marketing, branding and advertising strategies for dental brands like Sirona, CEREC, KaVo, Kerr, Komet, NSK and more. Matthew has written Branding In Practice – The Little Black Book of Branding Secrets That Is An Absolute Necessity To A Dentist’s Success and speaks regularly on branding and marketing. Matthew was a an early podcaster (back in 2015) with The Dental Insiders and also is co-founder of the dental app SWYP in 2018.

Course Description

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The Future of Marketing

  • Trends, buzzwords and overall state of marketing in 2023
  • What is modern marketing (social, data targeting, Inbound vs Outbound, funnels)
  • Social media brand usage by age – where/how should you post and advertise to find patients
  • The rise of UGC (user-generated content)
  • How important is ‘Generational Marketing’ and what’s the difference between Gen X, Gen Y and Gen Z consumers?
  • Message & storytelling – consumers remember stories not sales pitches
  • How branding and promoting yourself as ‘the expert in a specialty’ can help you stand out
  • How influencers are changing the economy (and dentistry) – Are you ready to be an influencer?