Colan Nielsen
Colan began his career in the local SEO world back in 2010. He became a Google Product Expert at the Google My Business forum in 2014. This allowed him the opportunity to help 1000s of business owners navigate the often confusing world of Google My Business.
In 2017 he joined the Sterling Sky team as VP of Local Search, and has served as a faculty member at LocalU and an administrator at the Local Search Forum, both affiliate organizations of Sterling Sky, since coming on board. Colan Nielsen is also an author at publications such as Search Engine Land and Moz. When he isn’t doing local SEO, you can find him spending time with his lovely wife, son and daughter.
Mastering Search for Dental Practices: Dominating Google and the Future of LLM-Powered Search Engines
Objectives
Right now, your ideal patients are searching for you—but they’re finding your competitors instead. In the world of modern dentistry, if you aren’t on the first page of Google, you effectively don’t exist. But the rules of the game just changed. While most practices are still fighting over yesterday’s SEO tactics, a new wave of LLM-powered search (AI) is completely rewriting how patients choose their dentists.
Join us for an aggressive, deep-dive masterclass into the mechanics of digital dominance. We aren’t just talking about keywords; we’re talking about Search Engine Supremacy. You will learn the exact blueprint to:
- Crush the “Local 3-Pack”: How to force Google to put your practice at the top of local maps.
- Future-Proof for AI: Understand how ChatGPT, Perplexity, and Google Gemini are changing patient behavior—and how to ensure you are the recommended answer.
- The Content Moat: How to build digital authority that makes your practice unshakeable, regardless of algorithm updates.
The “Digital Gold Rush” in dentistry is happening right now. Within the next 12–18 months, the gap between the practices that master AI search and those that ignore it will become an unbridgeable chasm. Don’t be the practice that gets left behind in the “Old Web.