Cole Herzik, DMD
The Relationship of a Mentorship
Most dental practices don’t lose money on marketing because they don’t spend enough; they lose it because they spend without a plan. Over time, unstructured advertising, disconnected tactics, and unrealistic expectations quietly add up to six-figure losses. In this session, we’ll break down the most common marketing mistake dentists make, why it happens, and how to build a smarter, more predictable advertising approach tied directly to practice collections. Attendees will see real-world examples of how strategic planning, channel balance, and clear measurables can turn marketing from a guessing game into a growth engine.
Learning Objectives
By the end of this course, participants will be able to:
- Motivate others with purpose and vision while remaining inspired themselves.
- Empower team members or mentees to take ownership of their growth and contributions.
- Nurture a culture of trust, encouragement, and long-term support.
- Teach effectively by combining clinical expertise with personal connection.
- Observe strengths, weaknesses, and opportunities for mutual improvement.
- Receive knowledge, feedback, and inspiration from the mentee to fuel personal growth.
Who Should Attend
- Dentists seeking to mentor younger colleagues
- New graduates or associates looking for professional guidance
- Practice leaders aiming to foster a collaborative, growth-driven team culture
Format
Lecture-style presentation with interactive discussion and Q&A.