Shashank Dogra is a Senior Product Designer and Creative Director at Neudesic, an IBM Company, and Founder of White x Space. Based in Southern California, he works at the intersection of product design, motion, and performance marketing.
At IBM he has delivered work for clients including Microsoft, SAP, and UFC. His product design contributions on AMN Healthcare’s Smart Square and related workforce tools helped earn Best in KLAS recognition for nurse and staff scheduling in consecutive years. He also runs a production house focused on B2B efforts—motion graphics, demos, and content that support IBM’s enterprise and industry initiatives.
He holds a Master’s in Computer Science from the New Jersey Institute of Technology. Earlier he led product design at Altatac and built digital experiences across e-commerce and retail. He’s also the creative designer behind over 100 websites in the Healthcare sector especially the dental space.
White x Space grew out of the years he spent in New York learning marketing the hard way during the rise of e-commerce and Meta ads. He worked alongside Google staffers and agencies handling brands such as Starbucks, Bonobos, and Casper. That period taught him that content itself is the ad, not just the campaign or the targeting. Companies that balanced quantity with quality, and that showed up consistently across every channel where attention lived, pulled ahead. Most others stayed sloppy. White x Space was built to fix that gap—bringing intentional design into a marketing world that often felt bland and disconnected from actual users. The result is tighter alignment between business goals and real user needs, less guesswork, and stronger outcomes with lower ad spend.
The same principle guides both sides of his work: design that serves people and the bottom line at the same time.
